OMNI launches functional dog foods targeting joints, skin and calm

UK – Pet food brand OMNI has launched three nutritionally complete dog foods designed to support joint health, sensitive skin, and calm behaviour in adult dogs, adding functional ingredients to everyday nutrition as owners increasingly seek health-focused products.

The new OMNI Joints, OMNI Skin and OMNI Calm formulas are designed for dogs aged 12 months and older. 

The recipes use selected protein sources, including sweet lupin beans, and combine complete nutrition with ingredients targeting specific health needs.

OMNI Joints contains glucosamine, microalgae-derived omega-3 fatty acids, L-carnitine and turmeric. 

Its calorie-controlled formula contains 7.5% fat and supports normal joint function and mobility while helping owners manage their dogs’ body weight.

OMNI Skin supports normal skin and coat health. The grain- and soy-free recipe contains omega-3 fatty acids, docosahexaenoic acid (DHA), flaxseed, rapeseed oil and coconut.

OMNI Calm targets normal calm behaviour and emotional well-being through ingredients including L-tryptophan and lemon balm. 

The company positions the product for consistent daily feeding rather than use only before stressful events such as fireworks or travel.

Dr Guy Sandelowsky, veterinarian and OMNI co-founder, said owners often turn to supplements to address specific health concerns, but the company wanted to build targeted support into complete daily meals.

“That meant considering the formulation as a whole, rather than simply adding individual hero ingredients to a standard food,” Sandelowsky said. 

He noted that joint support, for example, also involves managing calorie intake and maintaining an appropriate body weight.

The launch comes amid growing interest in health-focused pet nutrition.

Research published by Ocado Retail in September 2025 found that 69% of dog owners checked ingredients before purchasing dog food, while 80% wanted to make more health-conscious choices for their pets.

Ocado’s sales data showed year-on-year increases of 205% for digestive health treats and 111% for calming treats. 

OMNI said the new foods complement rather than replace its existing supplements, which offer different ingredient combinations and concentrations for owners seeking additional targeted nutritional support.

OMNI offers the three formulas through its website and select online retailers.

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