New Product
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Olam Agri launches Tru Value cattle feed
TruValue was developed to provide beef and dairy producers with balanced nutrition, standardised quality and consistent feed availability.
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Blue Buffalo launches limited-edition dog treats for football season
The treats are made with real meat and contain no artificial preservatives, according to Blue Buffalo.
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Purina launches FortiFlora diarrhoea response kits for pets
The kit is a two-step system that helps manage occasional diarrhoea in dogs and cats.
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Midwestern Pet Foods marks 100 years with new product launches ahead of SUPERZOO 2026
The company will present new pet food and treat options as SUPERZOO returns to Las Vegas following a record setting 2025 edition.
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Royal Canin expands veterinary therapeutic pet diets to Amazon
This latest expansion builds on the company’s recent investment in fresh therapeutic nutrition.
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Rumin8 targets Latin America launch with methane-reducing feed additive
After five years of testing and development, the company says its flagship product can markedly reduce enteric methane emissions and consistently boost feed efficiency.
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Godrej Pet Care expands pet nutrition portfolio with wet food, treats and cat food
Godrej Ninja is focused on gut health and immunity.
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Hill’s expands into fresh pet food with refrigerated Science Diet range
New format delivers science-backed, triple benefits and is available at pet speciality retailers beginning July 2026.
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Mars launches Greenies Pill Pockets to simplify dog medication
The product range was developed in response to consumer research commissioned by Greenies.
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Hill’s expands therapeutic pet food portfolio with dual-support kidney and sensitivity diets
Both diets contain reduced levels of phosphorus and sodium, omega-3 fatty acids, and high-quality protein sources formulated to support kidney health and maintain muscle condition
