USA

Much of the growth came from recent product launches that are gaining traction in key markets.

It will manufacture the full range of the company’s dry kibble portfolio for the region, helping meet increasing demand for tailored pet nutrition.

Ractopamine is commonly used to enhance muscle growth, improve feed efficiency, and increase lean meat yield in livestock.

The program replaces AAFCO’s now-defunct Ingredient Definition Request process, which ended following the expiration of its Memorandum of Understanding with the FDA in 2024.

The approval allows Genus to commercialise its PRRS-resistant pigs, dubbed PRP, for the U.S. market, though sales are not expected until 2026 at the earliest.

Although H5N1 remains rare in humans, its detection in cattle has raised alarm among public health experts, prompting calls for closer monitoring of those in direct contact with livestock.

Meanwhile, Nestlé’s Purina is showcasing its enhanced exhibition space at Zoomark 2025, with a special focus on its high-performance pet nutrition brand, Purina Pro Plan.

Now available across the U.S., IFF’s advanced pet care solutions aim to help manufacturers meet consumer expectations with cleaner labels, enhanced efficacy, and sustainable production methods.

Hill’s continued product innovation, including the updates on its Science Diet and Prescription Diet offerings with ActiveBiome+ technology, played a key role in its success.