TruValue was developed to provide beef and dairy producers with balanced nutrition, standardised quality and consistent feed availability.
The government will allocate KSh1.5 billion (US$11.6 million) for vaccines, veterinary medicines, lab supplies, mobile clinics and emergency response equipment.
The treats are made with real meat and contain no artificial preservatives, according to Blue Buffalo.
The initiative is intended to support fishermen and watermen by creating new and better markets for invasive catfish while strengthening rural food supply chains.
NOVUS said availability will initially remain limited to selected customers, with plans to expand the service to additional regions.
FAMSUN has already invested more than US$75 million in Egypt and plans a further US$100 million, taking its total investment to about US$175 million.
The total project cost is estimated at US$12.3 million.
The plant is fully operational and designed to produce both mash and pelleted feed.
EHUA plans to source up to 100,000 tonnes of soybeans annually, producing soybean oil and protein-rich meal for feed.
The proposal centres on increasing youth-led production of yellow maize and soya while strengthening aggregation, storage, oilseed processing, feed milling and distribution.