TruValue was developed to provide beef and dairy producers with balanced nutrition, standardised quality and consistent feed availability.
The initiative is intended to support fishermen and watermen by creating new and better markets for invasive catfish while strengthening rural food supply chains.
FAMSUN has already invested more than US$75 million in Egypt and plans a further US$100 million, taking its total investment to about US$175 million.
The total project cost is estimated at US$12.3 million.
The plant is fully operational and designed to produce both mash and pelleted feed.
The latest commitment follows the US$270 million National Poultry Transformation Programme, formalised in August with four investment partners.
Thailand’s fast-growing pet food industry and position as the world’s second-largest exporter make it a key growth market for Purina.
The investment will expand production capacity, meet growing demand and strengthen supply resilience in growing feed markets.
The project will be the largest aquaculture installation of Coldep’s Vacuum Air Lift (VAL) technology delivered worldwide to date.
The facility will separate fresh grass into a protein-rich juice stream and a fibre-rich press cake.