BinSentry secures US$50M to transform animal feed supply chains with AI

CANADA – BinSentry, a Canadian ag-tech company using AI-powered sensors to modernise animal feed supply chains, has raised US$50 million in a Series C funding round led by Lead Edge Capital. 

The investment will fuel the company’s global expansion following a year of rapid growth, with customer numbers doubling and no recorded churn.

Founded to tackle inefficiencies in feed logistics, BinSentry combines solar-powered, self-cleaning sensors with proprietary software to provide real-time visibility into feed levels. 

The system, boasting 99% accuracy, replaces manual inventory checks, helping feed mills and protein producers forecast demand more precisely, reduce waste, and prevent costly feed outages.

The technology is already used by major agribusinesses in North America and Brazil, including Cargill, Wayne-Sanderson Farms, and Hanor. 

Earlier this year, BinSentry formalised a partnership with Cargill to make the feed giant the exclusive distributor of its inventory management platform in Brazil. The company currently monitors more than 40,000 bins across both regions.

Investor confidence in ag-tech innovation

Aaron Darr, principal at Lead Edge Capital, said the firm had been closely following underserved areas of the agriculture supply chain. 

“BinSentry is exactly the kind of company we look for: a proven business with real customer traction using AI, real-time data and automation to solve critical problems,” he said.

“As the ag-tech sector matures, companies like BinSentry with strong fundamentals and clear ROI are best positioned to lead the next wave of innovation.”

Lead Edge Capital, which manages US$5 billion in growth equity, will also bring its network of more than 700 executives and entrepreneurs to support BinSentry’s expansion. 

In addition, Paul Bell, former executive committee member at Dell, will join BinSentry’s Board of Directors, bringing extensive experience in scaling technology companies globally.

Driving profitability and sustainability

BinSentry’s platform transforms raw data into actionable insights, enabling agricultural enterprises to improve process control, reduce transportation costs, and lower feed conversion ratios. 

By increasing visibility across the supply chain, the company helps address feed waste, outages, inaccurate reporting, and misaligned budgets.

“At BinSentry, our mission is to bring innovation, precision and visibility to one of agriculture’s most overlooked but critical challenges: feed logistics,” said Ben Allen, chief executive officer.

“Our best-in-class sensors ensure large agricultural companies, feed mills and their customers get the right feed at the right time, every time.”

Allen added that with the backing of Lead Edge Capital, BinSentry plans to continue expanding internationally, offering flexible options such as a lifetime product warranty and no upfront costs for customers.

Ag-tech market poised for growth

The investment comes as the ag-tech sector experiences strong momentum. According to market research, the industry is projected to grow from US$15–17 billion in 2021 to US$28–33 billion by 2026, a compound annual growth rate of 10–12%. 

In 2025, the biotech and precision agriculture segments have attracted the bulk of ag-tech funding, driven by demand for automation, data-driven solutions, and crop improvement technologies.

BinSentry’s expansion strategy reflects this broader industry trend, focusing on technology that increases efficiency, reduces environmental impact, and enhances profitability.

The company’s AI-powered system not only helps feed mills optimise ordering but also supports healthier livestock, improves worker safety, and uncovers new operational savings.

With over 40,000 bins under real-time monitoring and a rapidly growing client base, BinSentry is positioning itself as a leading force in reshaping the future of feed logistics.

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