Midwestern Pet Foods marks 100 years with new product launches ahead of SUPERZOO 2026

USA – Midwestern Pet Foods will celebrate its 100th anniversary at SUPERZOO 2026 scheduled for August 12–14, 2026, by introducing several new products across its Wholesomes range as the pet food company continues to grow its product offering for retailers and pet owners.

The company will display the new products at booth #3125 during the event, giving visitors an early look at the latest additions before they reach the market.

Among the latest updates is the expansion of bag size options for the Wholesomes line. Retailers can now stock 12 pound bags of Wholesomes Sensitive Skin & Stomach, Beef Meal & Rice, and Whitefish Meal & Rice, giving pet owners more choice when buying pet food.

Midwestern Pet Foods has also added Wholesomes Salmon Meal & Rice to its grain inclusive range. The recipe contains salmon protein, brown rice, flaxseed, and Omega fatty acids to help support healthy skin and coat condition. The product comes in a 35 pound bag.

The company has also expanded its Wholesomes Rewards biscuit range with a new Sensitive Skin & Stomach recipe. The biscuits contain salmon and lamb proteins together with pumpkin, sweet potato, and oatmeal for dogs with food sensitivities.

Visitors at SUPERZOO 2026 will also have the chance to see the new Wholesomes Rewards Chewy Treats for the first time. The soft treats come in different protein options, shapes, and sizes for training sessions and everyday rewards.

The product launches follow a strong showing for SUPERZOO 2025, which celebrated its 75th anniversary in Las Vegas. The event attracted more than 22,000 pet industry professionals and featured over 1,200 exhibitors, including 474 companies taking part for the first time.

Organizers also expanded the exhibition space to more than 350,000 square feet, creating room for over 1,100 product launches across different pet care categories. The event generated an estimated economic impact of US$55 million (US$55 million) for Las Vegas.

SUPERZOO 2025 also highlighted growing interest in environmentally friendly packaging, natural pet wellness products, grooming technology, enrichment products, and smart pet care solutions. Buyers placed orders during the exhibition while exhibitors reported strong business discussions despite wider market uncertainty.

The success of last year’s event has created strong expectations for SUPERZOO 2026, where Midwestern Pet Foods will celebrate its centennial while introducing new products to retailers looking to expand their pet nutrition and treats portfolio.

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