The company is pricing its dog food products 20–50% below leading competitors, setting up a direct challenge to companies like Mars, Purina and Royal Canin.
Since 2017, the group has steadily expanded its use of sustainable raw materials, starting with algae oil.
The ASC Feed Standard is globally regarded as one of the most rigorous frameworks for responsible feed production.
The company argues that krill ingredients are increasingly relevant as Ecuador adopts automatic feeding systems and intensifies production.
Logistical costs have surged dramatically, with traders reporting that transport costs have jumped by US$15–US$20, nearly doubling compared to earlier in the season.
Unusual biological conditions in Norway, including shifts in feeding patterns and salmon biomass development, negatively affected salmon feed demand.
Higher living costs, including food, veterinary care and housing restrictions, are driving many potential dog owners to choose smaller pets or shift entirely toward cats.
For some nutrients, such as biotin, China currently produces 100% of the global supply, leaving the United States with no immediate fallback sources.
The facility houses 15 silos, built in various configurations to meet the customers’ specific needs.
Meanwhile, Veramaris has announced Mark van Nieuwland as the incoming CEO of Veramaris, effective January 1, 2026.