RCL Foods expands into pet care with US$36M acquisition of Martin & Martin

SOUTH AFRICA – South African food producer RCL Foods has announced a R695 million (approx. US$36 million) deal to acquire local pet food manufacturer Martin & Martin from Simrose Overseas S.A., marking a strategic move to broaden its footprint in high-growth pet care segments. 

The transaction, still subject to regulatory approval, will give RCL Foods entry into wet pet food, treats, biscuits, and other value-added categories beyond its traditional dry pet food offerings.

“This acquisition represents an exciting opportunity to broaden our participation in the pet food category and accelerate our presence in high-growth segments where we currently have limited exposure,” said RCL Foods CEO Paul Cruickshank. 

“By bringing together the complementary capabilities of RCL Foods and Martin & Martin, we are positioning ourselves to deliver greater innovation, relevance and value to customers, while building a stronger, more sustainable pet food portfolio for the future.”

Martin & Martin, known for brands including Husky, Pamper, Beeno, and Bob Martin, will continue operating from its existing facilities, ensuring continuity for employees and operational stability. 

Managing Director Brendan Hayes described the acquisition as a milestone for the company.

“Joining forces with RCL Foods would mark a significant milestone in Martin & Martin’s journey. We are excited about the strong synergies this partnership would bring, enabling us to serve the market with a broader range of innovative products.”

The deal reflects broader trends in the pet care sector, driven by the “humanisation of pets” and rising demand for premium, health-focused products. 

Analysts note that value-added categories such as wet food and treats offer higher margins and stronger brand loyalty than commodity-based pet food, making them an attractive growth opportunity for established food producers.

If approved, the acquisition will position RCL Foods as a more diversified player in the pet care market, with an expanded product portfolio and the potential to leverage operational collaborations to accelerate innovation and growth.

This move follows a global pattern of traditional food companies entering the pet care segment to capture rising consumer spending and capitalise on evolving preferences in pet ownership.

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