Victory Farms breaks ground on third Kenyan fish farm in Homa Bay

KENYA – One of Kenya’s largest aquaculture producers, Victory Farms, has officially broken ground on its third fish farming operation in the country, marking a new phase of expansion that is expected to create more than 400 direct jobs while increasing the supply of affordable fish to a growing domestic market.

The new facility, known as Victory Farms Doho and located in Homa Hills, Homa Bay County, was launched on June 2.

The investment strengthens Victory Farms’ position as a key player in Kenya’s blue economy agenda and comes as the country seeks to expand aquaculture production to more than 450,000 metric tonnes by 2030.

Founded in 2015, Victory Farms has grown from a small cage-farming venture on Lake Victoria into one of Africa’s largest vertically integrated tilapia producers. 

The company operates fish farms, hatcheries, processing facilities and a nationwide distribution network supplying fish across Kenya.

According to the company, the Doho project will support aquaculture production, research and innovation, skills development, infrastructure improvements and enterprise growth across the wider fish value chain.

“This groundbreaking is more than the launch of a new farm; it marks the beginning of a long-term partnership focused on unlocking the full potential of Homa Bay and advancing Kenya’s aquaculture sector,” the company said.

The expansion follows a period of rapid growth for Victory Farms. 

The company has scaled production significantly since placing its first cages in Lake Victoria in 2016 and now operates one of the country’s most extensive fish farming and distribution systems.

Expansion aligns with Kenya’s aquaculture ambitions

The new investment comes as Kenya intensifies efforts to grow its blue economy and reduce the country’s fish supply deficit.

Despite having extensive inland and marine water resources, Kenya continues to face a gap between fish production and consumption. 

Rising urbanisation, population growth and changing consumer preferences are increasing demand for affordable animal proteins, particularly fish and poultry.

Industry stakeholders increasingly view aquaculture as a strategic solution for meeting future protein requirements while reducing pressure on wild fish stocks.

Victory Farms’ expansion aligns with broader government efforts under the Blue Economy and Fisheries sector strategy, which seeks to increase aquaculture production, improve food security, create jobs and strengthen value addition within fisheries.

While fish consumption in Kenya remains low, averaging between 2.5 and 4.3 kilograms per person annually, well below the African average of 10 kilograms and the World Health Organization’s recommendation of 10.4 kilograms, such strategic investments will directly address these supply and demand deficits

The Doho project is also expected to generate wider economic benefits through increased demand for fish feed, logistics services, equipment suppliers, processors and retail distribution networks.

For Homa Bay County, where fishing remains a major source of livelihoods, the project further cements the region’s growing importance as a national aquaculture hub.

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