Royal Jaarbeurs Dutch appoints Natasha Hall as Vice President VIV Worldwide

NETHERLANDS – Royal Jaarbeurs Dutch has appointed Natasha Hall as Vice President of VIV Worldwide, overseeing the organisation’s global portfolio of agrifood trade shows and initiatives.

Hall brings more than a decade of international experience in the exhibitions and events industry, including extensive work in Dubai.

In this role, she will oversee the VIV portfolio across Europe, Asia, Africa, and the MEA region, including international trade shows, VIV Connect, and VIV Trade Forums, with a focus on expanding networks, visibility, and strategic partnerships worldwide.

The appointment comes at a strategic moment for VIV, ahead of VIV Europe 2026, which will be held from 2 to 4 June at Koninklijke Jaarbeurs, celebrating its 25th edition, and ahead of the inaugural VIV Select India in April. 

Since joining Jaarbeurs in 2025, she has already contributed to the growth and strategic positioning of VIV Asia. 

“I see VIV as a unique global platform that brings together the entire feed-to-food chain,” Hall said, emphasising collaboration, knowledge sharing, and sustainable market development as central to her vision for the portfolio.

Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs, highlighted that Hall’s international expertise and strategic vision align perfectly with VIV’s ambitions. 

He noted that her experience in building market connections and her leadership in international exhibitions position her to further develop VIV as a globally leading B2B platform for the poultry and livestock sector. 

Hall’s values of collaboration, innovation, and sustainability resonate strongly with the organisation’s mission, and she has pledged to strengthen VIV’s cohesion and international reach while delivering measurable impact for exhibitors and partners worldwide.

Next steps and strategic outlook for VIV Worldwide

Following Hall’s appointment, VIV Worldwide is set to enter a new phase of international expansion and consolidation. 

In 2026, the portfolio will anchor several major events across key markets, including VIV Health & Nutrition Asia in Bangkok, focusing on animal health and nutrition, and VIV MEA in Abu Dhabi, which targets fast-growing markets in the Middle East. 

The debut of VIV Select India in New Delhi represents a strategic move into one of the world’s most dynamic livestock and agrifood regions.

Under Hall’s leadership, the organisation aims to enhance the global connectivity of exhibitors, visitors, and strategic partners, ensuring that the VIV brand achieves greater international visibility and consistency. 

The move to a biennial cycle for VIV Europe starting in 2028 reflects the company’s commitment to providing continuity, predictability, and long-term planning for the sector. 

Hall will also oversee the integration of digital platforms like VIV Connect, strengthening year-round engagement and knowledge sharing across the feed-to-food chain.

Her values of connectivity, innovation and sustainability align closely with VIV’s mission to serve as a forward-looking stage for the livestock and poultry sector.

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