The partnership introduces a new “Pet Tag” feature on Strava, allowing users to track walks, runs, and hikes completed with their dogs.
The company is positioning itself to meet rising demand while maintaining cost control and product quality.
The company said the fund will scale to $50 million annually from 2028.
The new Corgi Adult and Puppy diets offer breed‑specific nutrition for bones, coat, and digestion.
The collaboration will broaden the product portfolio for pet care, expand access to premium pet nutrition across the country, and bring research-backed solutions to pet families.
The report documents more than 500 peer-reviewed scientific publications produced in 2025 by clinician scientists.
It will manufacture the full range of the company’s dry kibble portfolio for the region, helping meet increasing demand for tailored pet nutrition.
Mars’ Global President of Pet Nutrition, Ikdeep Singh, says that the new leaders are exceptional and have a passion for pets.