Blue Buffalo launches limited-edition dog treats for football season

USA – Blue Buffalo has launched two limited-edition dog treat ranges for the US football season, introducing Game Day Nudges and Health Bars Touchdown Treats as the pet food brand targets seasonal demand for dog treats.

Game Day Nudges are available in Steak Grillers, Chicken Jerky Cut and Chicken Pot Pie flavours, with football-themed packaging. 

The treats are made with real meat and contain no artificial preservatives, according to Blue Buffalo.

The second product, Health Bars Touchdown Treats, is shaped like footballs and comes in a Bacon, Egg & Cheese flavour. 

The treats are oven-baked, made with real US bacon and formulated with added vitamins and minerals.

The launches are part of Blue Buffalo’s effort to include pets in football-season celebrations, as pet owners increasingly incorporate their animals into household occasions and routines.

“Game day is a whole-family occasion, and for many households, that includes their dog,” said Ashley Soukup, business unit director for Cat Feeding and Dog Treating at General Mills, which owns Blue Buffalo.

Game Day Nudges are currently available at participating retailers across the US, both in stores and online. 

Health Bars Touchdown Treats will be available nationwide from November 2.

The limited-time launches add seasonal and occasion-based products to Blue Buffalo’s existing dog treat portfolio, targeting pet owners looking for treats linked to major sporting and cultural events.

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