The programme combines precision nutrition, digital monitoring tools and layer longevity strategies.

GLOBAL – Trouw Nutrition, part of Nutreco, has launched a new carbon-reduction programme for the egg industry, combining precision nutrition, digital monitoring tools, and layer-longevity strategies to help producers reduce emissions while maintaining productivity and profitability.
The Carbon Reduction Programme Layers was developed in response to increasing pressure on egg producers to improve sustainability, animal welfare, and operational efficiency while keeping egg prices affordable for consumers.
According to Trouw Nutrition, the programme is designed to help producers measure, report, and reduce the carbon footprint per kilogram of eggs without compromising flock performance or economic viability.
The initiative also works alongside the company’s Layer Longevity Programme, which focuses on extending laying cycles and improving hens’ lifetime productivity.
The programme combines nutritional solutions, digital decision-support tools, and technical implementation support covering the full production cycle, from rearing to late-stage egg production.
Digital tools target emission hotspots
At the centre of the programme are Trouw Nutrition’s digital tools, MyEggPrint and MyFeedPrint, which are used to establish carbon footprint baselines, identify major sources of emissions, and evaluate strategies to improve efficiency.
The system enables producers to monitor emissions per kilogram of eggs, assess how management changes affect profitability and sustainability, and develop long-term reduction roadmaps with measurable targets.
Trouw Nutrition said MyEggPrint has been independently verified since 2025, supporting transparent sustainability reporting as retailers, financial institutions, and regulators increasingly demand emissions data from livestock and food producers.
The launch comes as the global egg industry faces mounting pressure to reduce greenhouse gas emissions linked to feed production, manure management, and energy consumption.
Feed is considered the largest contributor to both production costs and carbon emissions in egg farming, making feed efficiency a critical area for intervention.
Feed efficiency and longevity central to programme
The Carbon Reduction Programme Layers places strong emphasis on precision nutrition and responsible feed sourcing to improve feed conversion rates and egg output.
According to the company, the programme includes tailored nutritional strategies for every stage of the laying hen’s lifecycle, including early development, onset of lay, peak production, and late-cycle performance.
The approach is intended to maintain eggshell quality, improve persistency, and maximise the genetic potential of hens through extended laying cycles.
By increasing the number of eggs produced per hen over a longer productive life, producers can reduce replacement rates and lower the carbon footprint associated with pullet rearing and flock turnover.
The company said the programme also provides expert advisory support and encourages collaboration across the egg value chain to help producers meet sustainability goals and potentially access sustainability-linked financing and retailer-led environmental initiatives.
Sustainability increasingly shaping egg production
The launch reflects a broader shift across the global poultry and feed sectors, where sustainability metrics are becoming increasingly integrated into production and procurement decisions.
Egg producers worldwide are under growing pressure from retailers, consumers, and policymakers to demonstrate reductions in environmental impact while maintaining production efficiency and animal welfare standards.
For feed companies, this is accelerating investment in precision nutrition, lifecycle analysis tools, and alternative feed strategies to lower emissions intensity per unit of animal protein produced.
Trouw Nutrition said the Carbon Reduction Programme Layers aligns with its “Feeding the Future” strategy, which focuses on supporting environmentally responsible and economically sustainable livestock production systems.
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