QMP breaks ground on its third animal feed plant in Kenya

KENYA – Quality Meat Packers Limited (QMP), one of Kenya’s leading vertically integrated agribusinesses, has officially broken ground on its third and largest animal feed plant, marking a pivotal step in its long-term growth and commitment to quality.

The groundbreaking ceremony, held recently and attended by the QMP board members, management and the project team, signalled the company’s ambitions to not only strengthen internal feed supply but also scale up to become one of East Africa’s top feed manufacturers and suppliers.

Privately owned and rooted in a family tradition of excellence since 1970, QMP says the new feed facility is a culmination of years of planning and aspiration to take full control of its feed standards. 

“This milestone reflects our deep commitment to quality and innovation. For years, we aspired to have complete control over our feed standards, and today, that dream has taken root,” QMP stated in a LinkedIn post announcing the event.

The company said the new plant is intended to serve both its own vertically integrated operations, covering meat processing, poultry and livestock farming, and external customers, especially farmers and agribusinesses seeking reliable feed solutions. 

“Our goal is not only to cater to QMP’s own needs but also to evolve into one of the largest feed manufacturing and trading companies in the region, supplying high-quality feeds to farmers and businesses,” the company noted.

Riding the wave of market growth

The timing of QMP’s expansion aligns with rapid growth in Kenya’s animal feed sector. According to the U.S. Department of Agriculture (USDA), the country’s feed ingredients market is currently valued at US$530 million and is projected to expand by 30% by 2027. 

Meanwhile, 6W Research estimates the poultry feed segment alone will surge from US$211 million in 2024 to approximately US$352 million by 2030.

Though the financial details of this investment remain undisclosed, it positions QMP to benefit from this momentum while reinforcing its reputation for reliability in a market increasingly driven by demand for quality nutrition, especially in the livestock and poultry sectors.

As one of the few vertically integrated agribusinesses in the region, QMP leverages complete control over the entire value chain, from farming and rearing livestock to processing and now feed manufacturing. This integration not only ensures consistency and traceability but also supports food safety, innovation, and sustainable production.

Founded as Hurlingham Butchery in Nairobi in 1970, QMP has since evolved into the operator of Kenya’s largest privately owned meat processing complex, export-compliant since 1998. 

Its latest milestone, the groundbreaking of this feed plant, underscores a future defined by self-sufficiency, scale, and a continued commitment to excellence.

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