ZentraVet expands animal nutrition distribution network across India

INDIA – ZentraVet is expanding its animal nutrition business across India, with more than 250 distributors nationwide and a growing presence in Bihar, as the brand focuses on increasing farmer access to feed supplements and strengthening relationships with distributors.

ZentraVet, a brand of Aaharsetu Agri Solutions Private Limited, specialises in feed supplements for dairy animals and livestock. 

Its portfolio includes liquid calcium supplements, feed supplements, mineral mixtures, uterine tonics and liver-support products, including MaxxCal AD3 Gold, CalGel Advance, Chelamin Advance, EnerGold, Utromor and Liveron.

Bihar market drives expansion

Bihar has become a significant market for ZentraVet, with the company now working with more than 50 distributors in the state.

The wider distribution network has grown to more than 250 distributors across India, supporting access to the brand’s animal nutrition products in local markets.

The company said its expansion strategy is focused on strengthening distribution while maintaining relationships with channel partners and farmers.

ZentraVet said repeat purchases by farmers are contributing to the brand’s growing market presence, with the company placing emphasis on product quality, accessibility, and farmer trust.

The brand is also seeking to strengthen its local market presence as its distribution network expands, allowing farmers to access its animal nutrition products through local markets.

Focus on quality and farmer trust

Quality and farmer trust are central to ZentraVet’s business strategy. Aaharsetu Agri Solutions Private Limited is ISO 9001:2015 certified, while the brand supplies animal nutrition products to dairy farmers, livestock owners, veterinary practitioners and trade partners in India.

The company said it aims to continue developing its product portfolio while strengthening relationships with distributors and expanding access to its products.

With Bihar remaining a key market, ZentraVet plans to extend its reach into additional markets across India.

The company said its expansion will focus on growing its distributor network, maintaining consistent product availability and responding to the needs of farmers and animal owners.

The strategy places distribution, farmer engagement and channel partnerships at the centre of ZentraVet’s efforts to build its presence in India’s animal nutrition market.

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