KENYA – Kenyan pet food manufacturer Loop Pet Food has unveiled new packaging and a refreshed visual identity after nine months of development, aiming to…
Loop Pet Food is now stocked in three of Kenya’s largest supermarket chains.
The new range offers a highly digestible source of natural protein, along with essential fats that support skin, coat, and overall pet health.
This recognition signals a chance to amplify Africa’s role in sustainable innovation while proving that pet nutrition can drive real-world impact for the planet.
The new line will allow Loop Pet Food to scale up to an impressive 60 tons per month.
This follows its July launch of the more affordable Loop+ range for East African consumers.
Loop is no grain. Loop+ is safe grain with an additional animal protein
The assessment was conducted by PwC India in line with ISO 14040 and ISO 14044 standards.
The cohort brings together insect biotechnology, fermentation and side-stream valorisation as alternative routes to proteins, fats and other pet nutrition ingredients.