Utrix expands presence with new Abu Dhabi subsidiary

UAE – Utrix, a reputable producer of premixes and concentrates, has announced the incorporation of a new subsidiary in Abu Dhabi (Al Ain), Utrix Animal Nutrition for Trading, as part of its strategic expansion in the Middle East. 

This move strengthens Utrix’s ability to provide high-quality feed solutions and technical services across the GCC countries.

Founded in 2009, Utrix began operations in the Bekaa region of Lebanon in 2015, quickly establishing itself as a premier producer of premixes, concentrates, and feed additives. 

With a state-of-the-art production facility, Utrix is the sole feed additive producer in the region, offering innovative solutions that enhance animal health, well-being, and performance while adhering to global quality standards.

Michel Daher, Business Development Director, commented: “As a key producer of feed solutions in the Middle East, opening this subsidiary in the UAE was a natural move for Utrix to better support our customers in the UAE and other GCC countries. We are in the process of successfully registering our key solutions for poultry and ruminant nutrition in the UAE and are now ready to commence sales.”

The new subsidiary in Al Ain will house both warehouse and office facilities, ensuring efficient operations and expert technical support for local customers. 

The subsidiary will be led by Sameh Al Khouly, Regional Sales Manager, who brings extensive experience in animal nutrition and a deep understanding of regional market dynamics.

The compound feed market in the GCC region is highly dynamic and expected to grow at a CAGR of 7% between 2024-2029, with poultry feed as the dominant segment.

This trend and increasing consumer demand for high-quality food products present significant opportunities for Utrix’s customisable nutritional solutions. 

Utrix and DMA Group join forces to enter Iraqi market

In a parallel development, Utrix has partnered with DMA Group to expand its footprint into the Iraqi market. 

Through this collaboration, Utrix’s innovative solutions designed to enhance animal performance and well-being will now be available to feed mills and livestock producers in Iraq via DMA Group’s distribution network.

Michel Daher, Business Support Director at Utrix, emphasised the importance of this partnership: “We are confident that DMA Group’s market expertise will help strengthen our foothold in Iraq, one of the top three poultry feed markets in the MEA region. Our technical knowledge and experience in addressing poultry production challenges will contribute to the country’s livestock industry.”

DMA Group echoed this sentiment, with a representative stating that the partnership reflects the two companies’ shared commitment to excellence and innovation in the veterinary and agricultural sectors. 

“Combining Utrix’s animal nutrition expertise with DMA’s extensive market presence, we aim to provide sustainable solutions that boost livestock productivity and health, ultimately supporting Iraq’s agricultural growth.”

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